Senior SEO Manager
Coursera
Job description
About Coursera Coursera and Udemy are now one company, creating one of the world’s most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change. Read more about the combined company by visiting our blog. Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera recently combined with Udemy to create one of the world’s most comprehensive skills development platforms. Why Join Us At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below. Job Overview: The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers. As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms. You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey. You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration. Responsibilities: Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders Basic Qualifications: 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms Experience leading technical SEO initiatives in partnership with engineering teams Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives Preferred Qualifications: Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces) Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch) Experience driving SEO strategies for large content catalogs or programmatic page generation Experience optimizing international or multi-language websites, including localization strategy and regional search considerations Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation If this opportunity interests you, you might like these courses on Coursera: Marketing Analytics The Power of Team Culture Learning How to Learn [FOR US ROLES ONLY - do not use if not applicable. If a zone is not applicable, remove the zone line] This role is available in the following US Pay Zones: US Zone 3: $138,800 to $173,500 US Zone 4: $129,200 to $161,500 At Coursera, we offer competitive, zone-based pay a
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