Customer Marketing Manager
Workleap
Job description
Company Description Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines: The Workleap Agent, our agentic HR platform that helps managers become better leaders, and ShareGate, the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here. Your role We're looking for a customer marketer who sees our existing customer base as our biggest growth opportunity and who wants to own the work of turning that into expansion, upsell, and retention. This role calls for a data-driven person who can rely on product and market signals to proactively drive our customer program. You'll take the customers we already have, figure out how to get them more value from Workleap, and build and run the programs that deliver it. You'll own the channels, the messaging, and the results. This is a hands-on role. You'll run initiatives from start to finish: a webinar, an ABM play, a campaign, an exclusive dinner, name it. This means you need to be just as happy, for instance, to gather signals with your team, draft emails, send your work via HubSpot, and review performance to optimize your next round. This is an A to Z role. Your impact: Own and drive customer marketing initiatives end-to-end, from identifying high-leverage cohorts to launching campaigns built on your messaging and creative directions; Develop messaging and positioning for existing customers, with a particular focus on driving awareness and adoption of the Manager Agent among our existing base; Build a content engine rooted in customer activity: surface stories, proof points, and product-in-action moments that feed back into the broader marketing system; Carry new product and feature launches to the existing base, turning each release into adoption and deeper utilization of what customers already have; Be the voice of the customer internally. Feed what you learn back to product, Customer Success, and marketing; Collaborate with Customer Success and Sales to identify at-risk accounts, expansion opportunities, and customers ready for the next step — building the messaging, content, and plays that protect retention and drive upsell. Design and execute engagement programs across owned channels (email, in-product, events, webinars) to turn happy customers into references and advocates. Use AI to scale your output without compromising quality — automating what can be automated, moving faster, and elevating everything you produce above the generic AI baseline; Track and report on commercial impact: deals influenced, expansion pipeline touched, and CSM-attributed activity driven by customer marketing. No two weeks look alike, but most start with a signal. A conversation with a CSM surfaces a pattern across a handful of accounts, and that becomes the seed of a campaign. By midweek, you're briefing creative on it and lining up a webinar you'll run with an internal expert to back it. You'll have one program live, another taking shape, a clear read on what the last one did, and a rough idea of how you'll reframe the next newsletter. You move between the thinking and the doing, and you don't wait for either to be handed to you. Your team You'll be joining a small, high-ownership marketing team. This means that everybody owns their function and leads their expertise with autonomy and accountability. You will have influence. You'll work cross-functionally with Customer Success, Product, and Sales, those relationships are essential to doing this job well. The team moves fast, communicates often, and defaults to action over process. Nobody is waiting to be told what to do next. Workleap is entering a pivotal phase, bringing an agentic product offering to market while deepening value for our existing customer base. Customer marketing at Workleap is yours to shape from the ground up, which means the person in this role has the rare opportunity to define what good looks like. What you'll bring 4+ years in customer marketing, product marketing, or a hybrid customer/PMM role in SaaS or tech; Proven ability to translate positioning into messaging and marketing campaigns, tailored to specific audiences; Track record of running marketing programs from conception to execution, shaping the idea, briefing creative, and shipping the work yourself when needed; Comfort with data to segment audiences, spot where customers stall, and measure what your programs return; Hands-on with HubSpot or a comparable CRM and marketing automation platform for segmentation, workflows, and performance tracking; Strong cross-functional program ownership, able to keep several initiatives moving at once; Fluent with AI as a practitioner, using it to do more and better work while keeping the output specific and sharp, never generic; Leading and owning customer marketing, setting direction for your own programs. Most of this sounds like you? Apply. What the job comes with Base salary: 85K to 105K. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions. Annual bonus program. LTIP program, share in Workleap's long-term growth. RRSP + Family health insurance + telemedicine + annual wellness budget. Flexible vacation policy. Remote work, with access to our Montreal office. In-person gathering twice a year. Claude access, for everyone. What drives us At Workleap, we build software that sits at the center of how people experience work, every day, at every level. We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't
Similar jobs
Customer service manager (UK)
ParcelHero
ParcelHero is one of the UK's biggest parcel delivery price comparison sites, with over 5 million visitors a year. We're a scaling, technology-focused business with 120 remote staff worldwide - and we're growing fast, expanding internationally into the US and Europe this year. We serve both consumers and businesses in an almost 50/50 split, and our move into SaaS is shifting that mix further towards larger businesses and, ultimately, enterprise customers. In 2026, we launched our cutting-edge TMS (Transport Management Solution), Parcelhero Pro, enabling retailers to pay a monthly subscription to ship on their own carrier accounts and manage every aspect of their logistics through our platform. We're a highly innovative company, deeply focused on optimisation, automation, and continuous process improvement. Joining now means being part of the journey - helping shape our technology, our processes, and our approach as we scale globally. We're also a remote-first business: no commute, no office politics, just great work with talented colleagues around the world. Job description Are you passionate about improving the customer experience? Does coordinating across teams, countries, and time zones excite you? Parcelhero is looking for an experienced Customer Service Manager to lead our team leaders and 50-strong remote team, drive quality of service, and elevate the experience for both our consumer and business customers as we expand internationally. This is a high-pace, high-pressure environment. You'll need to be decisive, sharp, and comfortable making fast, sound judgement calls while managing competing priorities across departments and time zones. As our customer base shifts towards larger business and enterprise customers, you'll help evolve our service to meet their expectations. You will be responsible for driving cross-department collaboration between the customer service, customer experience, and QA teams - working closely with them to optimise processes and continuously improve the customer experience as we scale. Responsibilities Team Leadership: Manage and develop a team of team leaders overseeing a 50-strong remote customer service team, setting clear performance expectations and fostering high performance under pressure. Cross-Department Collaboration: Work closely with the Customer Experience and QA teams on customer journey optimisation, process improvement, and automation initiatives - ensuring the customer service team's insights and frontline experience feed directly into these efforts. Customer Feedback Management: Collect and analyse customer feedback (e.g., surveys, reviews) alongside the Customer Experience team to identify pain points and opportunities to enhance the overall experience. Service Quality and Metrics: Track and improve key service metrics, such as Net Promoter Score (NPS), customer satisfaction, and customer effort score, driving quality of service across the team. Cross-Functional Alignment: Collaborate with marketing, product, and technology teams to ensure all customer touchpoints (website, booking platform, support) align with customer needs and expectations. Customer Communication Strategy: Develop communication strategies to improve how customers are informed about delivery updates, service disruptions, and issue resolutions. Service Innovation: Identify opportunities to introduce new services, tools, or processes that enhance the customer experience, working with the relevant teams to bring them to life. Customer Education: Support initiatives to provide customers with educational content (e.g., how-to guides, FAQs) to improve self-service options and reduce the need for support. Vendor Relationship Management: Liaise with courier partners (DHL, FedEx, UPS) to ensure they provide services that meet or exceed customer expectations. Applicant criteria A minimum of 10 years' customer service experience. A minimum of 7 years' experience in a customer service management role, including direct oversight of large teams (40-50+ direct reports). Proven experience operating in a fast-paced, high-volume, high-pressure environment. A decisive, sharp decision-maker with excellent critical thinking and problem-solving skills. A track record of contributing to process improvement, optimisation, or automation initiatives. Experience serving both consumer and business customers is an advantage. A friendly and professional demeanour - you should genuinely enjoy interacting and building relationships with customers. Excellent communication skills, both written and verbal. Good levels of diplomacy when dealing with customer queries and complaints. A minimum typing speed of 40 wpm. Fluent English, both written and verbal. Experience in the parcel delivery, logistics, or e-commerce sector is beneficial but not essential. Key skills Leadership: Strong leadership and team management skills, with a proven ability to motivate and develop large customer service teams to achieve high performance under pressure. Decisiveness: Comfortable making fast, well-judged decisions in a demanding, time-sensitive environment. Problem-Solving: Excellent problem-solving skills, with the ability to handle complex delivery issues and escalations effectively. Collaboration: A natural collaborator who works effectively across departments - partnering with CX, QA, product, and technology teams to drive shared outcomes. Process and Automation Mindset: An appetite for optimisation, automation, and continuous improvement, and the frontline insight to help shape these initiatives. Customer Focus: A deep commitment to delivering outstanding customer service across both consumer and B2B audiences, with a strong understanding of differing customer needs and expectations. Communication: Excellent verbal and written communication skills for both internal team management and external customer interactions. Organisational Skills: H
Customer service manager (CY)
ParcelHero
ParcelHero is one of the UK's biggest parcel delivery price comparison sites, with over 5 million visitors a year. We're a scaling, technology-focused business with 120 remote staff worldwide - and we're growing fast, expanding internationally into the US and Europe this year. We serve both consumers and businesses in an almost 50/50 split, and our move into SaaS is shifting that mix further towards larger businesses and, ultimately, enterprise customers. In 2026, we launched our cutting-edge TMS (Transport Management Solution), Parcelhero Pro, enabling retailers to pay a monthly subscription to ship on their own carrier accounts and manage every aspect of their logistics through our platform. We're a highly innovative company, deeply focused on optimisation, automation, and continuous process improvement. Joining now means being part of the journey - helping shape our technology, our processes, and our approach as we scale globally. We're also a remote-first business: no commute, no office politics, just great work with talented colleagues around the world. Job description Are you passionate about improving the customer experience? Does coordinating across teams, countries, and time zones excite you? Parcelhero is looking for an experienced Customer Service Manager to lead our team leaders and 50-strong remote team, drive quality of service, and elevate the experience for both our consumer and business customers as we expand internationally. This is a high-pace, high-pressure environment. You'll need to be decisive, sharp, and comfortable making fast, sound judgement calls while managing competing priorities across departments and time zones. As our customer base shifts towards larger business and enterprise customers, you'll help evolve our service to meet their expectations. You will be responsible for driving cross-department collaboration between the customer service, customer experience, and QA teams - working closely with them to optimise processes and continuously improve the customer experience as we scale. Responsibilities Team Leadership: Manage and develop a team of team leaders overseeing a 50-strong remote customer service team, setting clear performance expectations and fostering high performance under pressure. Cross-Department Collaboration: Work closely with the Customer Experience and QA teams on customer journey optimisation, process improvement, and automation initiatives - ensuring the customer service team's insights and frontline experience feed directly into these efforts. Customer Feedback Management: Collect and analyse customer feedback (e.g., surveys, reviews) alongside the Customer Experience team to identify pain points and opportunities to enhance the overall experience. Service Quality and Metrics: Track and improve key service metrics, such as Net Promoter Score (NPS), customer satisfaction, and customer effort score, driving quality of service across the team. Cross-Functional Alignment: Collaborate with marketing, product, and technology teams to ensure all customer touchpoints (website, booking platform, support) align with customer needs and expectations. Customer Communication Strategy: Develop communication strategies to improve how customers are informed about delivery updates, service disruptions, and issue resolutions. Service Innovation: Identify opportunities to introduce new services, tools, or processes that enhance the customer experience, working with the relevant teams to bring them to life. Customer Education: Support initiatives to provide customers with educational content (e.g., how-to guides, FAQs) to improve self-service options and reduce the need for support. Vendor Relationship Management: Liaise with courier partners (DHL, FedEx, UPS) to ensure they provide services that meet or exceed customer expectations. Applicant criteria A minimum of 10 years' customer service experience. A minimum of 7 years' experience in a customer service management role, including direct oversight of large teams (40-50+ direct reports). Proven experience operating in a fast-paced, high-volume, high-pressure environment. A decisive, sharp decision-maker with excellent critical thinking and problem-solving skills. A track record of contributing to process improvement, optimisation, or automation initiatives. Experience serving both consumer and business customers is an advantage. A friendly and professional demeanour - you should genuinely enjoy interacting and building relationships with customers. Excellent communication skills, both written and verbal. Good levels of diplomacy when dealing with customer queries and complaints. A minimum typing speed of 40 wpm. Fluent English, both written and verbal. Experience in the parcel delivery, logistics, or e-commerce sector is beneficial but not essential. Key skills Leadership: Strong leadership and team management skills, with a proven ability to motivate and develop large customer service teams to achieve high performance under pressure. Decisiveness: Comfortable making fast, well-judged decisions in a demanding, time-sensitive environment. Problem-Solving: Excellent problem-solving skills, with the ability to handle complex delivery issues and escalations effectively. Collaboration: A natural collaborator who works effectively across departments - partnering with CX, QA, product, and technology teams to drive shared outcomes. Process and Automation Mindset: An appetite for optimisation, automation, and continuous improvement, and the frontline insight to help shape these initiatives. Customer Focus: A deep commitment to delivering outstanding customer service across both consumer and B2B audiences, with a strong understanding of differing customer needs and expectations. Communication: Excellent verbal and written communication skills for both internal team managemen